j66 + Co
A Digital Product Development
We Are Storybuilders
Distinct Brand Identity
Distinct Brand IdentityDiscovering your distinct brand message
Beginning with our discovery process, we guide the client towards developing and designing their distinct brand image. This process is a carry through from our strategy stage into campaign creation.
A logo, a font, one's chosen color palette, design lines, at j66 + Co the design creative process, the discovery and development of one's brand identity, begins on day one.
The underlying desired emotion and target imagery must be decided upon first. Colors, fonts, stylized design lines are used to express one's brand identity. We must first discovery the unique brand identity the client wishes to develop.
We are beginning to build your story. We are looking to create brand imagery, design your unique style, tap into an emotion which will resonates with the user. Doing so sets the stage for brand remembrance.
Explore hashtag #j66labs to get a live look at j66 + Co's distinct brand identity process in action.
Click here . Explore hashtag #j66labs
Authentic Brand Message
Clarity of Focus . Your Authentic Brand MessageDiscovering your brand's true, authentic voice
We at j66 + Co believe the first step towards differentiate your brand from others is through the discovery of your brand's true authentic voice.
The finding of a brand's authentic voice is a process which begins in the discovery stage and continues through strategy development.
The creative team's campaign idea sets the stage for brand imagery, resonance and remembrance. We are looking to transform the strategic into a dynamic, creative communication concept. This results in the development of your distinct brand message.
Media Channels . Delivery Of Your Brand's Message
Resonance . Engagement . Remembrance
Delivery of Your Brand MessageDistinct . Clear . Concise
The brand message should be distinct, clear and concise across all media channels.
The combination of all these factors results in brand remembrance. We are looking to capture a sense of resonance between the user and your brand, creating a lasting, positive brand image and message.
Media Channels and Social Media
When it comes to Social Media many focus on having the most followers as being key, the measuring stick to a successful online footprint and presence. More is better. Bigger is better. Must have more.
Our premise is that you want listeners, not followers. The j66 + Co team has developed the artistic elements through our creative process to attract your ideal clients and user base, the one's that resonate with your authentic voice and will refer their friends.
Campaign resources will be focused for quality results. Thousands and thousands of followers on huge social media platforms do not necessarily mean much of anything. It's a false read.
Our Building Blocks . Our Process To Achieving Desired Results
One wants to build genuine relationships with their user base to reinforce remembrance of the brand. Quality engagement is the key. With a polished, distinct brand identity, a focused authentic message backed by an exceptional Power Idea, this places the client front and center to achieve success. What brings this all together is a talent filled creative campaign. This is what j66 + Co brings to the table.
Positive, distinct, stylized remembrance of the brand is the result we wish to capture.